STRATEGI KAMPANYE HUMAS PT. JAPFA COMFEED INDONESIA MELALUI MEDIA MASSA DALAM MEMPERTAHANKAN IMAGE PERUSAHAAN

Abstract

In this case, competition in the world of animal feed in Indonesia is growing as the number of consumers now say quite a lot, so we need an effective PR campaign strategy in order to improve the quality of products and the number of consumers and be able to maintain the company's image. Thus the question arises how the Public Relations Campaign Strategies PT. Japfa Comfeed Indonesia branch Gedangan through Mass Media in maintaining Image. Dilaksnakan of research has gained a conclusion; (1) PT. Should Japfa Image Building through the Mass Media, (2) Facing obstacles - obstacles to an effective public relations campaign strategy, (3) develop programs - programs such as publications, events, news and conduct additional strategies or changes to address deficiencies in the campaign.