ANALISIS SEMIOTIK IKLAN BALIHO ROKOK SAMPOERNA A-MILD EDISI GO AHEAD VERSI “GAPAI MIMPI”

Abstract

Various advertisements in various media with a variety of products offered, one of which is cigarette ads on billboards. Cigarette advertising community gets special attention, because smoking is a sensitive product. This relates to the lack of regulations imposed on these products. Companies and advertisers would not want to get out of the habit of conservative advertising, by using certain creative strategies that tobacco advertising can still be accepted in society. Cigarette advertisements analyzed in this study were cigarette ads version of A-Mild Go Ahead on billboards media. This study uses a semiotic approach to determine the messages conveyed in advertising A-Mild cigarette paper version of Go Ahead. Of semiotics of Rolan Barthes to approach in this study. Material obtained by A-Mild documentation ads on billboards researchers obtained as a research object. Of the selected advertisements, researchers will dig deeper into the meaning of existing, well meaning by using the signifier and signified both connotative and denotative. Based on the results of this study concluded that there is meaning in cigarette advertising A-Mild Go Ahead version is “A-Mild is legendary cigarettes that can give you confidence, optimism in the success albeit through a long and difficult process, especially for the upper middle class and educated people in urban environments. Of smoke with A-Mild”. Through this advertising message expected public to follow the footsteps of A-Mild as a successful brand in the operations.