Analisis Isi Iklan Layanan Masyarakat pada Akun Youtube Kementrian Pemberdayaan Perempuan dan Perlindungan Anak Guna Menekan Angka Perkawinan Anak

  • Rifky Amrilla Aditya Universitas Bhayangkara Surabaya
  • Ratna Setyarahajoe Universitas Bhayangkara Surabaya
  • Yulius Puguh Adi Widodo Universitas Bhayangkara Surabaya
Keywords: Public Service Advertisement, Child Marriage, Message Content Analysis

Abstract

The phenomenon of premarital and extramarital pregnancy among adolescents is increasing in
frequency. The increasing frequency is influenced by very complex factors, including lack of sex
education and understanding of religious values and norms, so that in the end they have premarital sex,
and premarital pregnancy leads to underage marriages. The Ministry of Women's Empowerment and
Child Protection creates and displays Public Service Ads uploaded on the Kemen PPPA Youtube account
in an effort to reduce child marriage rates. This study aims to examine the meaning of the contents of
Public Service Ads on the Ministry of Women's Empowerment and Child Protection Youtube Accounts to
reduce child marriage rates. The method used is a quantitative descriptive study, in which the researcher
analyzes the contents of the message contained in 3 video public service announcements relating to child
marriage.
The results of this study found 30 messages in 3 Child Marriage Community Service
Announcements. The themes contained in the Public Service Announcement are the theme of the
invitation to care about the causes and effects of child marriages, the invitation to prevent child
marriages through children, families, schools, environment, social and territory, as well as invitations to
reduce child marriage rates in Indonesia.

Published
2021-01-18
Section
Articles