AKTIVITAS HUMAS PARTAI BERKARYA DALAM MEMBANGUN CITRA GUNA MENDAPATKAN DUKUNGAN SUARA PADA PEMILU 2019

Abstract

Public relations in Indonesia has penetrated the political world. This study aims to know clearly the activity and role of public relations Party as a new political Party in building image to get vote support in the 2019 election. When using the paradigm of public relations hence incessant procontra writing in the media about the activities of a political party can be viewed as a state of crisis, which if not immediately dealt with strategically can lead to negative public opinion that ultimately can derail the political parties into the "Image" that collapsed. Through a public relations approach, political parties can identify their internal and external public.
In addition, communication strategies and public relations programs for political parties to form Citra / Image can be done with communication techniques: Informative; Educative; and Persuasive. This study uses a qualitative approach, and is descriptive. Data collection methods used were in-depth interviews and observation. The result of the research shows that Public Relations is running the strategy and its role in building the image to get the voice support in the 2019 election with good communication and political persuasion