KOMUNIKASI BUDAYA : PENGUATAN KEARIFAN LOKAL SEBAGAI DESTINASI WISATA BUDAYA MADURA

Abstract

Local wisdom is known as ideas, values, and local view, which are characterized with wise, kind, and mostly practiced by the people. Local wisdom is the past culture product which is believed and practiced at present. Local wisdom deals with local culture interpreting a specific people. In modern era in which technology information is now happening, local wisdom is moved aside , so the unique, and specific culture owned by Madura can be a potential destination if it is developed. Madura is known as unique, stigmatic, and stereotypical. The problem arises when Madura people do not realize their potentials that can attract visitors to visit Madura not only for it's tourism destination but also their culture. The writer will analyze through SWOT (Strength, Weakness, Opportunity, Threat). The local wisdom then can be as alternative destination in Madura.