MEREVIEW PARADIGMA PEMBANGUNAN YANG DOMINAN (STUDI ATAS KAPITALISME TUBUH PEREMPUAN DALAM IKLAN TELEVISI)

Abstract

The emergence of women in public space is something positive because the media raise the image and dignity of those who originally had only been in the domestic sector and deemed to have significance for social institutions. However, in the context of advertising in the world capitalist economy especially the role of women experiencing space dilemma. On one side capable ads took away the image and dignity of women by putting equal with men but on the other hand they remain positioned as the object of a capital interest of the kapitalis..Pesona women who have beauty, beauty, softness and used as a symbol that is on the ads on television of course A future aim to lure to consume the goods and that people continue to follow the development of goods that continue in production. In this case is not appropriate if the women and then blame in various forms of advertising on TV. Efforts to conduct integrative movement between men and women to raise awareness of women's position in the arena of the capitalist economy is a shared responsibility. The goal is that women are not exploited by the various instruments of global capitalism that is growing increasingly cepat.Media period is appropriate to provide education so that women are aware and recognize its rights, the right to obtain correct information, increase self-confidence, freedom from discrimination, protected from harassment, violence and sexual exploitation, a decent education, access to info is correct, not manipulated interest of advertisers, media managers and owners of capital, as well as freedom from trafficking and pornography. Efforts to educate and protect women will not run properly without the aid of electronic mass media because media in strategic tool that gagasan.Disamping menularka media also need media monitoring institutions that have good performance so that it can perform its role. Society should also be active as the holder control over the media in protecting the rights of women and that is no less important government should also intervene in the various regulations in an effort to protect women.